Prove where your products come from
Buyers increasingly want to know a product’s origins, materials and sourcing ethics before they buy. A digital product passport turns that story into something you can show and share. The Unifyze PIM is just a structured read of the record already. Unifyze lets you tell it without a second system or a single line of re-entry.
Transparency went from nice to have to how brands compete.
Shoppers now expect to know what a product is made of, where it was made, and whether it was made responsibly. That expectation is reshaping retail and the regulation is following it. Brands everywhere are already using verified product history as a mark of quality and because it wins customers trust.
The EU’s Ecodesign rules (ESPR) turn that expectation into law. A verified digital product passport becomes mandatory for products sold in the EU, phasing in by category from around 2027 (textiles among the first). If you sell into the EU, that’s a real deadline. If you don’t, the demand behind the rule is already global and those brands proving their provenance are turning it into a selling point before they’re ever required to.
A passport is only as good as the record behind it.
Verified provenance only builds trust if it’s accurate and current. Pure play passport tools bolt onto your data and go stale the moment a SKU changes. Unifyze holds the live, governed record the passport reads from. The single source of truth means the story you tell customers stays true, because it’s drawn from the same data that runs your channels.
A selling tool first
Verified materials, origin and sustainability data can be shown to customers as proof of quality and ethics, turning provenance into a reason to buy.
One record, no repetition
The product data you already manage becomes the data your passports draw from. No duplicate entry, no separate system.
Always current, ready for compliance
Because the passport is a read of the live record, it updates when the product does which means you’re EU-ready if and when the rules reach your category.
Enter it once, sell it everywhere
The same materials, origin and sustainability data flows to your storefronts, your wholesale channels and a passport. Whether a customer simply wants to see more information or a regulator requires it you only need enter product data once in Unifyze. The passport, your channels and your operations are all reads of the same record.
Even for those who want to start with a passport, migrating to the full platform is just a switch on, not a rebuild. Nothing to migrate yet simple and cost effective.
Get Started with Unifyze
